The Proof Is In The Packaging!

Ey up! One of the nation’s most-loved brands, Aunt Bessie’s, has announced a huge change in their packaging, representing a nod to both their roots and the recent appointment of Hull as City of Culture 2017.

 

For the remainder of this year, and for as long as Hull holds onto its title, the public can say ’tarrar’’ to the regular names of their favourite treats as they are translated to the famous dialect of the area. From ‘Guhldun Yorkshuz’ (Golden Yorkshires), to Tuhd in Thee ‘Ole (you guessed it – Toad in the Hole), the shelves of UK supermarkets will soon be full of people asking to ‘gizza skeg’ – bringing a piece of Hull to the nation as the city continues to celebrate its cultural status.

 

The ‘smaht az’ move from the brand will be welcome news to many locals determined to make the most of being named ‘City of Culture’ for 2017. Awarded to Hull by UK City of Culture 2017 in 2013, the accolade honours cities demonstrating the belief in the transformational power of culture.

Aunt Bessie’s spokesperson and fellow Hull citizen, Darren Spence said: “Whehr surh exci’id teh geht bee’iyhnd ‘Ull2017 an bin frhom ‘Ull ahselves, whee foht woht bet’eh waahy teh celehbraahte then teh s’hpraahse ahh fahns wiv suhmfin’ thaht whehr fahm’hus fohr, ouh’r dahlect!

 

“Whehr prouhd ov our ci’ihee, an yew cahn nhow cee juss ‘ow prouhd we ahh in suhpermaahkits acrhoss theh cuhntry…”

 

Martin Green, director at Hull 2017, said: “It is fantastic that the shelves of UK supermarkets will soon have a true taste of Hull, as we continue to celebrate this incredible year. It’s great to see local companies such as Aunt Bessie’s celebrate the culture of this great city and I for one am looking forward to enjoying a roast dinner with some ‘Guhldun Yorkshuz’.”

 

The translation of some of Aunt Bessie’s most-loved products into the Hull dialect also comes soon after Radio 1 Breakfast host, Nick Grimshaw expressed his fondness of the northern accent – even roping in Kings of Leon and Katy Perry to try it out on his show ahead of their appearance at BBC Radio 1’s Big Weekend in Hull. With Perry describing phrases such as ‘are you larkin’ as ‘poetry from Hull’, it would appear the dialect is slowly, but surely, gaining the cultural recognition it deserves.

 

The ‘Hull range’ will also include Jahm Rurhlee Purhlee (Jam Roly Poly) and Spoh’id Dick (Spotted Dick).

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