Aunt Bessie’s continues to support those living with sight loss through the introduction of NaviLens technology and partnership with the RNIB…


With nearly two million people in the UK living with sight loss and 9 in 10 of these people finding food packaging difficult or impossible to read, Aunt Bessie’s is here to help taking the lead in frozen providing opportunity for more independence both in stores and at home. With many vision impaired shoppers admitting to purchasing the wrong frozen item due to the challenges of this aisle, Aunt Bessie’s provides a helping hand with NaviLens.

What is NaviLens?


NaviLens technology is a navigation and labelling app used across the world, empowering people with sight loss through NaviLens tags accessed through an app. See how NaviLens works in more detail in this video.

Aunt Bessie’s introduced NaviLens technology to the packaging of two of its most popular products back in 2022, as a partnership with the Royal National Institute of Blind People (RNIB) began, supporting blind and partially sighted shoppers by improving the accessibility of products so everyone can enjoy a roast dinner. 


Adding NaviLens ‘codes’ to the front of packaging not only helps shoppers find the product quicker and easier in the shopping aisle, but also provides important information about the product which may be hard to read for our shoppers. The user-friendly smartphone app uses navigational audio cues to direct the shopper to the product both in the store and when the product is in their freezer at home. Importantly NaviLens technology can also read aloud detailed product information such as ingredients, allergens, cooking instructions and recycling information.

Today NaviLens codes are becoming more available across the Aunt Bessie’s range broadening out across the different frozen categories. With the frozen aisle identified as one of the more challenging aisles to shop for the visually impaired, we hope that by improving accessibility to our products using NaviLens technology and as our partnership with the RNIB continues we can help make a real difference to our blind and partially sighted shoppers’, so everyone has the accessibility to enjoy a roast dinner with loved ones.

NaviLens app can be downloaded from app/google play stores on all iOS and android devices.

For iOS, download NaviLens from the App Store for iPhone here

For android, download NaviLens from the Google Play Store here