Nutrition is at the heart of our innovation process
Vegetables are bursting with vitamins and minerals. These real, simple ingredients are the perfect base from which we craft many of our products and are foods that we believe can help you to eat a little more goodness every day.
We actively monitor the nutrient content of all our products, new or existing (while maintaining the product experience that people know and love).
Through our innovation process we’re able to create products that contain nutritious ingredients, such as vegetables, which consumers are advised to eat more of due to their varied health benefits.
Our Nutrient Profiling Tool has been designed and verified by independent experts to help us innovate new healthy products and to nutritionally optimise current ones. It looks at the overall composition of a product to give a classification of its healthiness to help consumers make healthier meal choices.