Packaging for a better future

We know our products are loved, which is why it is important that we produce them with respect for our resources.

Packaging is important because it protects and conserves the product during transportation, letting us deliver safe and high-quality products to our consumers. Not only does our packaging provide a lasting shelf life, but it also helps with portion size and food waste through our re-sealing ability and clear information.

As packaging is so important, it has to be carefully considered and developed.


How do we know if our packaging is up to scratch?

We have a Packaging Policy to guarantee that all our packaging is fit for purpose. For us, that means that our packaging has to:

  • Be safe for food use
  • Avoid excess materials wherever possible
  • Consider the overall impact on the environment


How do we increase the recyclability of our packaging?

Increasing recyclability is very much at the forefront of our agenda. That’s why we’re researching new materials and prioritising materials from renewable sources, primarily paper. We also encourage all of our consumers to recycle the packaging after they have enjoyed the food on the inside.

When looking for a new packaging solution for a frozen burger product, we developed an optimised box using less material, occupying less space during transportation as well as in our warehouses. This new version allowed for a better pallet scheme which lowered logistic costs and reduced truck rolls. This had a significant impact on the environment from reduced carbon emissions during distribution and storage throughout our supply chain.

We will reduce the environmental impact of our packaging. 83% of our consumer packaging is currently recyclable – and we keep improving.

Our Target
100% of our consumer packaging will be recyclable by the end of 2022

Reducing plastic waste

We find it crucial to work together with local communities and industry bodies to help make a difference. We think this is the best way to make an impact in securing responsible use of plastic.

We have signed the UK Plastics Pact to work towards 70% of all plastic packaging being effectively recycled or composted by 2025, while continuing to eliminate problematic or unnecessary single-use packaging through redesign, innovation, or alternative delivery methods.